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      About me

I'm Anupma Kumari

I lead growth at XLR8 AI - a platform built to help brands measure and improve their presence across AI assistants and LLM-powered search engines.

Before joining XLR8 AI, I worked across B2B SaaS growth, content strategy, and product marketing.The shift from Google-first to AI-first search is the biggest distribution change in a decade. I spend most of my time thinking about how brands can earn citations from LLMs, build authority in generative AI results, and turn GEO into a repeatable growth channel.

If you're a founder or marketer trying to understand why your brand isn't showing up when people ask ChatGPT or Perplexity about your category, that's exactly what XLR8 AI solves.
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My Experiences

I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.

Dec 2025 - PRESENT

Growth Lead at XLR8 AI

Leading growth at XLR8 AI, a platform that helps brands measure and improve their visibility across LLMs like ChatGPT, Perplexity, Claude, and Gemini. Focused on GEO strategy, customer acquisition, and building the category around AI search optimization.

July '24 - nov 2025

Senior Founder's Office at Reczee

Worked closely with the founding team across strategy, growth, and operations at Reczee, a recruiting platform.

MAr'22 - Oct 2022

Growth Specialist at Yocket

Drove user acquisition and growth initiatives at Yocket, one of India's largest study-abroad platforms.

MAr'22 - Oct 2022

Growth Specialist at Leaner AI

Early growth role at an AI-focused growth consultancy.